The Truth About Email Marketing

The Truth About Email Marketing

The Truth About Email Marketing isnA t laden with difficult terms that only industry insiders can recognise. It should be seen as a resource to help build and improve a successful email program, regardless of company size or budget. The reader will gain a better understanding of how to articulate the key benefits of email to an executive team and will...

Don't Shoot the Dog!

Don't Shoot the Dog!

Brilliant Business Writing

Brilliant Business Writing

How much information do you read at work every single day? We are constantly bombarded with emails, brochures, letters, and much more. Now, how much of that information is interesting, or even memorable? Most business writing is boring, and not surprisingly, bored readers stop reading. That means it doesnA t do what itA s meant to do A to sell something

Lange Pharmacology Flash Cards

Lange Pharmacology Flash Cards

230 cards deliver a fun, fast, high-yield review for the USMLE Step 1 With these cards, you'll be able to:Focus on must-know information for the boards Compare and contrast drugs Understand the basic principles of drug classes that are board relevant and high yield Know mechanisms of action, clinical uses, and side effects Review basic science as well as the clinical aspects of disease

Psychology and Work Today

Psychology and Work Today

For undergraduate-level courses in Industrial and Organizational Psychology, Business Psychology, Personnel Psychology and Applied Psychology. An invaluable preparatory guide for entering today's global business and industrial world, this informative, sophisticated, and entertaining text teaches students about the nature of work in modern society. Focusing...

Introduction to Gender

Introduction to Gender

This exciting new textbook introduces readers to gender debates and topical issues within the social sciences.Introduction to Gender Studies offers an integrated approach, including commentary and analysis from women's studies, feminist works, and critical studies of masculinity. It is logically organised by introducing the subject of gender, before...

Multimedia and Virtual Reality

Multimedia and Virtual Reality

This book is primarily a summary of research done over 10 years in multimedia and virtual reality, which fits within a wider interest of exploiting psychological theory to improve the process of designing interactive systems. The subject matter lies firmly within the field of HCI, with some cross-referencing to software engineering. Extending Sutcliffe's...

Forensic Psychology

Forensic Psychology

Written by two of the leading authorities in the field, FORENSIC PSYCHOLOGY, Third Edition introduces students to the practice of forensic psychology by showing how psychologists aid the legal system by serving as expert witnesses, criminal profilers, and trial consultants for jury selection and child custody hearings. Wrightsman and Fulero present...

CCNP TSHOOT Lab Manual

CCNP TSHOOT Lab Manual

The only authorized Lab Manual for Cisco Networking Academy's new CCNP TSHOOT: Troubleshooting and Maintaining IP Networks, V.6 (642-832) * A portable, bound copy of all 12 CCNP V 6.x TSHOOT Labs: convenient lightweight and friendly * Allows students to review or walk through hands-on labs without a huge textbook or live Web connection * Contains additional...

Limits of Civilization

Limits of Civilization

Financial Accounting

Financial Accounting

Financial Accounting: An Introduction presents an expansive and up-to-date treatment of an ever-important discipline. Without over-simplifying the subject, Augustine Benedict and Barry Elliott have created a progressive guide to financial accounting which tackles not only the fundamentals, but also includes coverage of new and emerging topics - chief among them IFRS.

Statistics for Managers Using Microsoft Excel, Global Edition

Statistics for Managers Using Microsoft Excel, Global Edition

For undergraduate business statistics courses. Analyzing the Data Applicable to BusinessThis text is the gold standard for learning how to use Microsoft Excel (R) in business statistics, helping students gain the understanding they need to be successful in their careers. The authors present statistics in the context of specific business fields; full...